
TL;DRÂ
• Food-for-Thought: Many skilled consultants remain invisible because they try to be everything to everyone instead of clearly defining who they serve and how they serve them. The consultants who thrive have the courage to be specific about their positioning—becoming the go-to expert in their niche rather than a generalist competing on price, which makes every marketing effort and client...

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• Food-for-Thought: Stop chasing marketing tactics and start building systems. The most successful consultants have strategic patience — they give strategies adequate time to prove themselves, focus on building relationships over conversions, and measure what actually drives revenue.
• Blog Post: Expert consultants often struggle with empty calendars because they lack proper marketing fo...

TL;DR This Week's Insights
Most consultants are stuck on the "marketing hamster wheel" - frantically trying different tactics without real results because they lack a cohesive system.
The problem isn't effort or ability; it's using generic marketing advice designed for product companies instead of trust-based consulting relationships.
Pete Cafarchio's journey from tech executive to successful ...
The Thriving Consultant

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