Todayβs topic: π Breaking the Feast-or-Famine Cycle in Your Consulting Business
LEARN
Been riding that consulting roller coaster? You know the one - swamped with client work one month, then frantically hunting for new business the next?
In this week's blog post, I dive into why this reactive approach to finding clients is fundamentally broken and keeping you stuck in that frustrating cycle.
Most consultants make the same mistakes
ππ» networking only when work dries up
ππ» posting sporadically on social media
ππ» trying random marketing tactics without a cohesive strategy.
The result? Financial instability, stress, and a hard ceiling on your growth potential.
The solution to the feast-or-famine cycle is implementing a Client Attraction System (CAS) β a structured methodology that creates consistent client flow without constant hustle. Unlike random marketing tactics, CAS builds an end-to-end system with four key components:
- Brand Awareness & Authority positioning you as the go-to expert in your niche
- Strategic Lead Generation attracting prospects who genuinely need your services
- A proven Conversion Process turning interested prospects into paying clients
- Systematic Lead Nurturing keeping you top-of-mind with potential clients until they're ready
This integrated approach ensures you maintain a steady client pipeline even when you're busy serving existing clients β breaking the reactive cycle for good.
Consultants who implement formal marketing systems report 40% higher revenue while spending 65% less time on business development. Imagine what you could do with that kind of stability and freedom!
TAKE ACTION
Feast or Famine? Your Marketing Scorecard Reveals the Way Out
β Evaluate your current client acquisition approach across 8 critical dimensions
β Identify your biggest marketing gaps and opportunities
β Get personalized recommendations to make your marketing more effective
β Give you a clear starting point for building your own Client Attraction System
TAKE THE CONSULTANT'S MARKETING SCORECARD
The online assessment takes less than 5 minutes to complete, and you'll receive your personalized results immediately. The Scorecard includes two 30 minute consultations with me to discuss the results and develop an improvement plan.
Don't let another month go by riding the revenue roller coaster. Get clarity on exactly what needs to change in your marketing approach today.
In this week's episode of the "Thriving Through" podcast, I interviewed Cheri Smith, the founder of Crevay.
Throughout the conversation, Cheri shares her entrepreneurial journey, including why she started her own business after years of traditional project management, the challenges of being self-employed, and how she developed her unique approach to helping companies improve their project execution capabilities.
Key topics discussed include:
π How Cheri identified her niche
πThe challenges of starting a consulting business and the longer-than-expected timeline for building success
π The deeper purpose that drives Cheri beyond just financial gain
π The value of having grace for yourself during the entrepreneurial journey
The interview concludes with Cheri offering valuable advice for self-employed consultants, emphasizing the importance of niching down, focusing on delivering value, building mutually beneficial relationships, and not being afraid to say no to projects that aren't the right fit.
LISTEN TO THE EPISODE ON SPOTIFY
Responses