Episode 20: From Undervalued to Unstoppable: How Frank Keck Built a 24-Year Consulting Empire by Embracing His Uniqueness and Doubling His Fee

Are you undercharging for your consulting services, and as a result, working with clients who don't value your expertise?

In this episode, host AJ Riedel talks to Frank Keck, CEO and founder of CoreBuild, a company that helps develop confident leaders, collaborative teams, and profitable organizations where people can thrive.

What You'll Learn in This Episode:

How Frank built a consulting business with an exceptional 95% client retention rate over 24 years
Why being able to clearly articulate what you do is crucial for effective marketing
The power of "test drive" marketing through free workshops that convert to paying clients
How to overcome the fear of charging what you're really worth
Strategies for building relationships with organizations that lead to long-term business
How to use targeted data tools like Seamless.ai to identify and reach your ideal clients
The importance of delegating tasks you're not good at to focus on your strengths
How implementing a structured morning routine can transform your mindset and business

Why You Should Listen to This Episode

If you've ever struggled with defining your value as a consultant or lacked confidence in your pricing, Frank's journey provides a roadmap to building both inner confidence and external success. His practical approach to marketing, relationship-building, and personal development offers actionable insights that can help you differentiate yourself in today's competitive consulting landscape.

Listen to These Key Moments:

3:18 Getting Your Name Out There - Frank shares how his biggest initial challenge was defining what he actually does and communicating it effectively to potential clients.

12:43 Finding What Works in Marketing - Learn how Frank built his business by speaking at professional organization chapters, giving potential clients a "test drive" of his services.

19:34 Doubling Your Fees - Frank reveals how a business coach pushed him to double his fees, and how this not only increased his revenue but improved how he felt about himself.

27:15 Building a Board of Directors - Discover how Frank created a personal "board of directors" with mentors in different areas of his life and business.

34:53 Morning Routine for Success - Frank details his transformative morning routine that helped him shift from a victim mindset to a creative mindset. (34:53)

Resources and Links Mentioned:

Seamless.ai: Tool Frank uses for targeted prospecting
"Embrace Your Freakness": Frank's first book
"Key Person of Influence" by Daniel Priestley
SHRM (Society for Human Resource Management) and PMI (Project Management Institute): Organizations where Frank spoke to build his business