TAKE THE FREE MARKETING SCORECARD NOW

About AJ Blog Newsletter Podcast Contact

Episode 28: From Corporate Consultant to Process Pioneer: How Michael Schank is Revolutionizing Business Transformation with his Proven Framework

Season #1

Is your consulting practice struggling because you haven't mapped your own business processes?

In this episode, host AJ Riedel talks to Michael Schank, founder of Process Inventory Advisors and author of "Digital Transformation, Success."

What You'll Learn in This Episode: 

  • How mapping business processes creates a common language for successful transformation in large complex organizations
  • Why 70% of transformation efforts fail and how a process framework addresses this problem 
  • How a detailed process approach helps with strategy, risk management, operational efficiency, and AI integration 
  • The marketing approaches that actually work for complex, high-value consulting services 
  • Why self-employed consultants need a solid business plan before taking the entrepreneurial leap

Why You Should Listen to (or Watch) This Episode: 

Michael shares his journey from corporate consultant at firms like Accenture to launching his own process-focused practice. His honest insights about the challenges of finding clients, building partnerships, and developing a scalable business model provide valuable lessons for any consultant looking to differentiate themselves in a crowded market. If you're struggling with inconsistent results or want to take your consulting business to the next level, Michael's process-driven approach offers a fresh perspective.

Listen to These Key Moments:

3:35 - Understanding Process as a Foundation: Michael explains how lack of organizational clarity leads to transformation failures and how his framework provides the solution.

8:42 - Marketing Approaches That Actually Work: Michael candidly discusses which marketing tactics have succeeded and failed in his business.

13:54 - Differentiation Through Specialization: AJ highlights how Michael's specific process framework differentiates him from other consultants.

19:55 - Building Quality Partnerships: Michael shares his strategy for developing partnerships with software and technology companies to expand his reach.

30:39 - Advice for Consultants: The importance of creating a comprehensive business plan before launching your consulting practice.

Connect with Michael