SAMANTHA ELIZABETH FULL INTERVIEW TRANSCRIPT
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OPENING: DEFINING THRIVING
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AJ: Welcome to this episode of the Thriving Through Podcast. Today, I'm honored to have Samantha Elizabeth as my guest. Welcome, Samantha.
Samantha: Thank you so much! It's great to be here.
AJ: I start out with two standard questions. The first question is, the title of this podcast is called Thriving Through. What does thriving mean to you?
Samantha: Oh man, I talk to people about this all the time. They're surviving, which is this baseline for everybody, and then there's thriving from there. And that's one thing that I work with, because I'm a coach, I'm a consultant, and I work with a lot of people on coaching.
So my definition of thriving is that you do have your needs met. And if we can think about Maslow's self-actualization, what is the next level up from there? It doesn't have to be self-actualization, because that's the top for people to achieve. What is that where you're thriving, you're giving back, you are adding value, not only to your life, but other people's lives. And I think it's just that when you think about it, there's that foundation, and there's those tiers up from there. The more you get higher up, the more that you're thriving, and the more that you're able to give to other people. So that's what it is. That's what thriving is to me. It's abundance. It's all of those kind of things that really help you to contribute to the world, which is very important to me.
AJ: I love that definition, because you can look at it from kind of an inner selfish of what it means to thrive from an emotional-mental standpoint. I love your definition of thriving as you have enough inside, you're filled up enough that you can give back to the world in whatever way you were meant to give back to the world.
Samantha: Yeah, absolutely. And I gotta say, take care of yourself first, because you cannot give to other people unless you take care of what you need first. And then also your wants, too, I mean, because that really fulfills you and helps you to be able to give in abundance to other people. So I gotta say, that's one thing, is do take care of yourself, do that self-care, do all of those things so you can thrive.
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THE WINDING PATH FROM CORPORATE TO CONSULTING
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AJ: Second question. What was your path to becoming a self-employed consultant and coach?
Samantha: Oh man, it is a long, twisty road, I'm gonna tell you. So just a little background on me. I've been working since I was 12 years old. Started off in the family business, it was legal to be able to work at 12 years old, in California. That's the legal age, is that you can work for a family business. So I started working for a family business, and then, once I was able to, I got a real job, and this is at 14 and a half.
And then I worked in all sorts of customer service type of positions. I worked at a restaurant, I worked at a department store, I even worked in elderly care and right before that, childcare. So it was a huge contrast, but much of the same. And that's when I decided to kind of get serious about my career and really go into how can I utilize the skills? I've got a lot of customer service skills, and understanding different environments.
So I actually started working for a large technology company, and I worked for them for 13 years. And when you're a high performer with this particular company, you can do anything that you want, really. And so I did so many different things, learning and development, all of that kind of stuff.
And I had been through, whew, I want to say 6 layoffs with that company, and I was a survivor, and I kept surviving, but also surviving in that particular company, too, means that you get handed your papers, and they say, we're eliminating your role, but since you're such a high performer, we have other roles for you, because we want you to stay with the company. And so that was something that was always afforded to me. And so when I got laid off, and this was in 2016, so it was 10 years ago, and I can't believe it's been 10 years already. But when I got laid off from there, they also offered me a couple of other roles and said, do you want to take these roles? And I said, you know what? I think I'm gonna get off this bucking Bronco. I am just going to go ahead and go do something different. I really want to, and it's not because I wasn't contributing and helping people and really bringing positivity in the company, but I wanted to do something bigger.
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LESSONS FROM NONPROFIT WORK
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Samantha: So I went and worked for a non-profit. And part of working for that nonprofit is really kind of sacrificing a lot of your time, a lot of your own resources to be able to contribute to that mission. And I really discovered what it really meant is working for a for-profit technology company to a nonprofit that is local, that cared about the community, that really got out there into the community, and that was so fulfilling.
And then since then, it was just kind of like, it had been a rollercoaster. From that, I mean, they went through layoffs, I survived those, I decided ultimately to leave, went and worked for another company, and layoffs, I mean, every single company that I went to, it was just a layoff city. It was frustrating, and even if I survived, that also meant that I took on 4 additional roles on top of that. And I'm not saying, I mean, this is something that I work with companies on, is how to do layoffs well, because most companies don't.
AJ: Most companies don't.
Samantha: Yeah, I mean, because in my career, and I had been in corporate for 25 years, in my career, I had been through 11 layoffs. And that is a lot. And whether I survived the layoff or got affected by the layoff. And it was devastating when I would go work for a company. And a lot of times I worked for a couple of very budding companies, and they were really priding themselves in never doing layoffs, never having to downsize in any way, and this one company that I work for, they had been in business for 7 years. And all of a sudden, they were like, we're doing layoffs. And I was affected by it. And that was very devastating for me.
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THE TURNING POINT: CHOOSING SELF-EMPLOYMENT
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Samantha: What I did immediately, and this is what I did, immediately after I got laid off from that large technology company, is I went into, okay, what can I do for myself to be able to figure out, get my online presence correct, get my networking opportunities face-to-face with people, what type of associations or even learnings that I can explore?
So when I got laid off from this company, and that was in 2023, so just only 3 years ago, I sat down, because it was me and my whole team that got laid off, and I had 4 people working for me. 5 people, actually, but 4 of them got laid off, one didn't. And so I sat down with them, and I said, guys, I have been through this several times before, and for them, they are early in their careers. They've never dealt with something like that, being laid off from a company and having that untethered feeling. So I really sat down with them and said, this is everything that I've learned in my whole career, this is how to build a resume, and to do your cover letter, and what does it look like to network, and how do you actually get interviews with companies? Because that's hard, too.
All of that kind of stuff, so for a month straight, I sat down and worked on their resumes, did all of that with them. I was coaching them at that time, of course, because I am a coach, I do help people. And early in my coaching type of venture, if you will, did it for fun, which is so funny, like, work for fun. But I did career development, type of coaching. Actually, for the large technology company, I built their career development program, or career coaching program, as we called it, where we helped people to be able to basically interview within the company and be able to further their career, help them in their mindsets, all of that kind of stuff. So anyway, that's kind of what led me to that.
When I got laid off from that company in 2023, I started working for another company right away. I was doing what I love, which is employee experience, and that had been an even tone for me my whole 25-year corporate life, is that I worked in employee experience and client experience, too, because of my customer service background.
AJ: So that was something that I found...
Samantha: When I started working for this company, that I was like, absolutely, we're going to do all of these things, these wonderful things, and guess what? They went through layoffs!
AJ: Oh, no!
Samantha: I was like, oh my gosh, every... am I the person that causes this?
AJ: Yeah, it's like, you come to a company, they're gonna have layoffs?
Samantha: Right, exactly. And it was one of those things that unfortunately, they did not do layoffs right, and it caused a lot of, I hate to say it, but there was a lot of legality to the layoffs, or legal issues to the layoffs that they did, and oh my gosh, that made me feel like, okay, I've been through 11 layoffs, and I really want to help other companies to be able to do that. That is just one aspect of employee experience. And then also client experience, because they're related. I want to be able to do that. So that's what brought me to it, is going through that last company that I worked for.
I, what did I do right away? The normal thing that I do after layoffs is that I update my resume, I go out there, I've got a whole spreadsheet of all these companies that I want to look at, that I want to interview with. I start making my rounds, reach out to my network, start meeting with people, do learning, all of that kind of stuff, and I was jamming for about a month and a half. Getting interviews, got down to final interviews with a couple of companies.
AJ: And then I woke up one morning...
Samantha: And I thought, What am I doing? What am I doing? Why do I want to keep jumping on that rodeo horse? Why do I keep wanting to do this to myself, where I'm not being totally fulfilled, and I'm not able to give everything that I've got when I go to work for a company, because they determine my work. They put up some red tape for me, and being an employee experience person is sometimes like I feel like screaming into the ocean, screaming into the void.
I see so many problems, but there's nobody listening, and there's a lot of times when you do go to leadership, and you say, hey, this is a problem, and it's not just a feel good thing, like, you have to actually prove these things are happening with data, because they don't believe you. So I don't deal with that anymore. That's what I realized, is I get to wake up every day and choose, like, I'm the CEO of my own company. I get to choose how I operate, I get to choose who I work for and how I actually deliver that work, which is absolutely freeing.
Now, it's scary, though. Let me just make a point that it's scary when I was able to just like, get opportunities and have a paycheck come in every two weeks or every month or whatever, that was really cool. But when it comes to you making all of the decisions, and you have to pay yourself, and how do you pay yourself, that's a thing. That's pretty scary. So I mean, I struggled with it for a couple of months, but I was really lucky, though. When I decided, and I put it out online, I'm starting my own business in Samantha Elizabeth Coaching and Consulting. I already had SamanthaElizabeth.com, and I was like, I'm just gonna add my consulting to there, and so that was something that when I said that, I was so lucky! There's people who were like, I want to coach with you, and I want to pay you, and I'm like, awesome! And then I also had this huge contract actually fall into my lap.
And it was wonderful. It was a government contract, though. And this is in 2024, so not gonna get political, but in 2025, unfortunately, those contracts got canceled. All of them were put on hold, got canceled, all of that kind of stuff. So I'm gonna say that 2024, February 2024, when all of the contracts got canceled, and there goes my big client that I had, that's when I was like, well, shoot, now I gotta rely on myself and not rely on something that's just gonna fall into my lap.
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LEARNING THE DIFFERENCE BETWEEN MARKETING AND SALES
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Samantha: So, geez Louise, I'm like, I'm great at marketing. But there's a difference between marketing and sales. So you can attract people, and people will be like, yes, I want to talk to you more to work with you. But that's when you gotta put on the sales hat. And not the sleazy sales hat where you're like, just buy my stuff. You want to get into that mode that you are going to confidently put out the offer.
And it's going to be a great offer for them, and do you need to tailor it? What is that gonna look like? And you gotta confidently put that out there, and you gotta realize that there's gonna be retraction. Of course, not 100% of the people are gonna say, yes, absolutely. But that's something that, in the beginning of my coaching career, where I was like, no, no, no, no, no, I just want to help you for free. I realized that I had to not do that. I had to confidently put out the offer, and say, this is what it is.
And then go hide for a little bit, because you're just like, are they gonna say yes? Are they going to say no? And a lot of times, they're gonna say no, because they might think, you're priced too high. They might think that you're priced too low, and therefore you're not gonna add the value. You gotta strike it, and it's like, I know it's hard, because there's certain clients that, and I know, because I help people that are struggling. Like, so I know that they don't have a lot of money for me, but I can't give away everything for free. I can't spend 40 hours a week working with a particular client for free all the time, and so I think that's the hard thing, is being comfortable with saying, yes, I am here to help people, but I also need to be compensated for my time.
And that was a struggle for me, because I'm just so used to just giving away my time and skills and knowledge and energy and resources, everything, to help somebody. And to go from that to the mindset that I'm working for money.
AJ: That you, and that you deserve to, you deserve to charge for what this? I mean, that would, to me, that sounds like it had to have been a pretty huge shift, mindset shift for you.
Samantha: Yep.
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THE CRITICAL CEO MINDSET SHIFT
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Samantha: Yeah, when I coach with people, mindset shift is the, and you see, my logo, there's four quadrants to it. And the first thing is, and this is in coaching, I do health coaching. So I do mindset. That's the top thing. But a lot of times when people think about losing weight or getting healthy and everything, they think about their fitness and nutrition. And yeah, those are elements, too. But I also have environments. Like, what is around you that is going to hurt or to be able to heal you, too. And so those are the kind of things that I look at, but mindset is the number one thing up there. And I realized for myself, and coaching myself kind of through the process, but then also getting additional help, too.
There's other people that I know that struggle as well. So kind of leaning on each other is super helpful. Finding people that can help to elevate you. Talk about you positively when you're not there. That's one thing is getting ambassadors, and this is something I work with my consulting clients on, is getting ambassadors for your company. People are going to talk about your company, your product, your service, whatever it is, behind your back in a good way.
And so those are the kind of things that I was looking at, too, is that how can I change my mindset from being the paid employee to the CEO of my own company. And that is something of a mindset shift when you are so used to working for somebody and getting a guaranteed paycheck. Not guaranteed, obviously, if you get laid off, but getting that expected because you have an employment contract with somebody. And that is something that you do not have an employment contract unless you have retainer type of clients, people that pay you on a regular basis that agree upon it for a certain amount of time.
Those are the kind of things that you're, of course, looking for, is to kind of get that guarantee, but no, it's a rollercoaster. It's up and down. I mean, there's some months that I'm just out there networking 24-7, it seems like. And then there's times that I'm like, I'm actually getting work, you know, great, and so it does ebb and flow, and so those are the kind of things that I think that people have to realize, is that it's a little bit of a rollercoaster when it comes to it. But if you think about people that start businesses and that have hundreds or thousands of employees, too, it does go up and down for them. Now, the employee doesn't really see it, because they're getting a paycheck, but the business owner might see it, and they might see gosh, I'm worried about how to make payroll this month. And so that's something that you gotta realize when you start your own business.
And I know I have lots of friends that come to me that say, I'm thinking about starting my own business. And I'm like, I just, I am, let me help you realize that it's not for the faint of heart, that's for sure. Like, you have to be strong. And you have to be open-minded, and you have to think, like I said, like a CEO of your own company. And that's hard for people to do. A CEO of your own life, too. You gotta realize that the choices that you make are gonna lead you down to a good path. Or, they might lay down to a dead end, and you gotta realize that about your business.
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DEFINING THE IDEAL CLIENT
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AJ: So, you talked about a couple things. Who is, tell me, who is your ideal client?
Samantha: That's a wonderful question. Everybody? No, I'm just joking. No, I don't! You know, the funny thing is, is when I first started off in consulting, that's what I would say. I would say any company of any size at any industry. And, okay, I'm gonna say this, employee experience, client experience, is very much like that, everybody has employees. Well, most companies have employees. But most companies have clients, or customers, or patients, or whatever it is, and it is all related. And everything that I do can be for any company of any size, of any industry.
It's a given. I've worked for companies that have 6 employees, all the way up to 350,000 employees. So you tell me, and lots of different industries. I've worked in technology, and I've worked in insurance brokers, I've worked in, obviously nonprofits, like I said, oil and gas, all of that sort of thing. So, yeah, I can do it for that. I had to refine it, because I know I'm not going to attract anybody.
So because I am a health coach as well, too, I do work with a lot of health and wellness type of companies. Doctors I work with, I work with all sorts, I'm working with an orthopedic network right now, and they have been absolutely wonderful. And this is the funny thing, experience is very broad. And it's one of those things that I've just gained a lot of skills and a lot of knowledge over the years, but I always kind of boil it down to the people relationships. And I call it people, processes, and Tools. And I break it down to process, too. So, is that smooth process for the experience, and then also the technology.
So anyway, I'm gonna say that this orthopedic network that I'm working with, I'm working with them on system implementation and changing their processes to be able to better serve their patients. So I gotta say, there's that, but then there's also, and I have found this kind of like my bread and butter a little bit, is actually working with people to start their own business, and to lay a great foundation, so that way their clients, customers, whatever they want to call them, and also their future employees have a great experience.
And so, it's foundational things for businesses, and that's marketing, operations, finances, all of that kind of stuff, because that's everything that I've learned in starting my business, and I am one of those people that, when I have knowledge or skills or anything like that, and if somebody needs them or wants them, absolutely, I'm right there with you. So, and I will be more than happy to share everything that I've learned. Give away my tools that I have, too, because that's something that is also important to me, because this is how I see it.
Success is not, it's infinite. It's not finite at all. Like, everybody could have success. And so, I don't feel like, oh, that other person's a coach, or that other person's a business consultant, so therefore they're my competition. I better keep all of my stuff a secret. I don't believe that at all. I believe that the success pie is infinite. Like, everybody could have a slice of pie, and so when I see somebody that is starting their business, or that is maybe struggling, too, and they've been at it for a couple of years, and they're not really making the headway, I really want to go in there and help them, too, and say, hey, this is what I learned that might be helpful for you to be able to really establish yourself.
I've been told that I'm highly organized, I'm highly thorough. I just want to make sure that other people think in that way, too, because you have to when you have your own business. You have to think thoroughly, and organized, and all of that kind of stuff, and it's really, it's really hard for a lot of people.
AJ: It sounds like you've got, you're kind of going two different directions. You've got your healthcare, your employee, customer, client experience, and then you've got this helping startups, helping people start their business. Two vastly different businesses, I mean, how do you, how do you juggle both, and is one more lucrative than the other?
Samantha: Well, if you remember, we talked about Maslow's hierarchy of needs, right? And so, if you think about it, as an individual, you've got to have that baseline safety is the first thing of getting your needs met, that you have food and water and all that kind of stuff. I find in working with a lot of companies that, experience or great experiences happen if you have a great foundation.
And working with some companies and going in there, and they're like, well, I want more customers, or why are my employees complaining? All that kind of things where they see symptoms and not the root cause of things. And so I realized that there's this whole foundational level of business that I can actually help people with, you know, right there at the beginning, because I learned it. I didn't realize I was learning it until I reflected on it.
So I can help people with that foundational stuff and helping them to structure their businesses, but then also do marketing and operations and all of that kind of stuff. But then as they grow, then I can help them with experience, too. So it works together pretty well. So I don't have to juggle them very much, because I can actually do it at the same time. And more lucrative is probably just experience, because there's a broader market for experience and there's a lot of mature companies that are out there that want that help. But I don't see them as two different arms of my business. I see them as working together.
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BECOMING A YES PERSON
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AJ: So you have a really interesting, I looked on your LinkedIn and it was, it caught my attention. You have a post about becoming a yes person. Can you talk about what that meant and what kind of opportunities came your way as a result of becoming a yes person?
Samantha: Yeah, absolutely. I started out, and you know, I don't know if anybody else is like this, I started out in my business saying, you know, I want to focus, and so I'm not gonna say yes to everything. I'm just gonna, and I know there's so many coaches and so many people that said, like, you gotta be selective, and you can't just say yes to everything because then you're going to be doing a lot of work that's not really what you want to be doing.
So I thought, absolutely, I'm just going to stick with this lane. But then I realized, I would have coffee chats with people, or just, because I am out there, kind of networking a lot, I would talk to people, and there were things that came up where I'm like, I know I could help you with that. And I'm like, you know what? I'm gonna say yes to this, even though it's not in my lane. I'm gonna say yes to this opportunity or yes to working with them or yes to helping them. And that's when things really started to open up for me, is when I started saying yes to opportunities that came my way.
AJ: So you became a yes person, and what kinds of opportunities came your way?
Samantha: Man, well, I mean, and that's when I really started to see that the things that I was doing in employee experience and client experience consulting, that's when I started to see the cracks in some people's businesses. So that's when I actually started working with people on their businesses, and part of that was everything that I had learned from my business, and actually, I have a lot of friends, I'm gonna say they're friends now. At the time, they were just acquaintances, the people that I met through networking events. But those are the kind of things that I saw where people struggle.
So that was something that, becoming a yes person and saying, I'm gonna help out this business. And I'm going to help them to figure out what are the major issues, and if they want to hire me to solve those issues, awesome. If not, at least I kind of gave them a leg up on what to do, to be able to do that. So that was one path that I was not expecting. But then it started to make sense, because it's that foundational thing from there.
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NETWORKING AS AN INTROVERT
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Samantha: So, doing that, but then also saying yes to, and I want to say this, and I know a lot of people are like, what? But I'm an introvert. And I know people were like, but you're so outgoing and everything like that, but I'm like, no, it's where you get your energy from. And I do not, I don't get my energy from large crowds. I mean, oh my gosh, those are so draining, type of events, like networking events and everything.
But, unfortunately, you do have to force yourself to be an extrovert. And part of that is quite draining, so it's one of those things that, yes, you have to get out and be an extrovert and everything and go. So I started saying yes to networking events that I normally would be like, I don't know about that one. But absolutely. You never know who you're gonna meet. You never know, and it might not be somebody that might help you, but it might help somebody that you know in the future, that all of a sudden you're like, oh, so, I know somebody that actually does that. I know somebody that's really good at websites, or that sort of, that's not my forte, but the thing is that it's not, I mean, it's like, who you know and who you can connect people to, to be able to help them in their lives. And that's the important thing, is being able to help people. And that's my life's purpose, is to help people. And to give them the knowledge and skills and resources that I have, that will help them.
And so that's the main thing is just that when you become a yes person, definitely be open to opportunities, and for yourself, or for others, see the connections that you can make. And those are going to be the main things, because it's not process or technology that is going to help win you what you need or want in life. It's people. It's the connections that you can make, and the ways that you can actually help them. And yeah, they can help you, too.
I'm not gonna say, don't go into a relationship thinking, what can I get from this person? You want to go in there to think, how can we partner together and collaborate, and how can we help each other out? And that's very important when it comes to networking. So that's what I did, is discovered a new layer, which is actually an underlayer, if you will, to the work that I was doing, but then also just forcing myself to be more of an extrovert and really get out there, and make more connections with people.
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NETWORKING AS PRIMARY LEAD GENERATION
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AJ: Is networking your primary lead generation tool?
Samantha: Yes, yeah, definitely. And I didn't think it was going to be, honestly. I thought, man, I have great content, and I put it out there on social media, and people were like, I like this. All of that kind of stuff. I thought that's what it was going to be, is my own vulnerability in what I give in my coaching and on my Stress Mess podcast, the podcast that I have, that's something that I thought, well, there's a push and pull, I'm gonna say.
The one thing is you push content out there, and when I'm talking about content is I'm talking about social media, you make posts on there, it might be educational purposes, it might be thought leadership, there might be several different things that you're giving online, but a lot of it has a call to action, a CTA. And that call to action is like, hey, message me if you want to work with me. Hey, buy this program that I'm offering. All of these different things that you might have as a call to action.
And those are the kind of things is that you push things out there, and you expect people to just gobble up and say, yes, I want to work with you. That doesn't always happen.
AJ: Rarely happens.
Samantha: Right! There's very, there might be some looky-loos, if you will, of people looking at your content all the time and saying, I think I want to work with that person, but they're not quite sold, and there's nothing that you really can put out online that really 100% make people say, yes, because everybody, and I studied psychology, everybody's psychology is a little different, and so, even if you are targeting your specific audience.
So unfortunately for people that are introverts like me, you need to get out there. So you need to do more pulling yourself. You can't expect the push of your content to pull people in. You need to go out there and actually pull yourself. And you need to be confident in what you're offering. You need to be clear about what you're offering, too. And you just, and this is gonna say this, don't go out there thinking, what can I get from everybody? But rather, what can, what can I bring to the table?
And so that's something very important. You gotta think about, what can I bring to the table? How can I help to make these other connections? And then also, how can I genuinely build relationships? I see people in networking events and everything, just walk around and go, hey, hi, hi, hi, here's my business card, and they hop around to one person to the other, but they don't actually sit and have a conversation with anybody. They don't...
AJ: That's one of the skills that you have, that's one of the hidden super secret but sauce of introverts, is that when you go, you may, it may be like pulling teeth to get to an event, but you're not there for the, hi, how are you, chit-chat. You're there to really make a connection.
Samantha: And, you know.
AJ: It's the skill of an introvert that extroverts don't necessarily have. Really.
Samantha: Yeah, I'm not going to events to say, look at me! It's the same thing with online content, too. I mean, a lot of people think that they can just put the look at me type of content out there, and then people are gonna be like, yes, absolutely! But there is that bit of that you actually have to genuinely, and I gotta say, some of my best friends, my besties, are people that I met at a networking event, and now we just hang out all the time, and we help each other out with our businesses.
But it's become more of a friendship than a working relationship, and so those are the kind of things that I love that. I love making actual genuine connections with people, and genuinely helping them in where they are. I mean, and that's so super important to do. It is.
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RESOURCES AND RECOMMENDATIONS
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AJ: Well, and we are nearing the end, so I have two more kind of wrap-up questions. What is one book, podcast, or resource that has been most valuable to you in building your consulting practice?
Samantha: Oh my gosh, this is hard, because there's been so many, and I gotta say that because I'm one of those people that likes to go out there and learn, and research and everything, and then take bits and pieces of what works for me from that, but I gotta say that, and I talked about being the CEO of your own business. I got, I didn't, that's not my idea, okay? That actually comes from James Wedmore.
AJ: Yes.
Samantha: Yeah, he is the digital CEO. He does this course every year called Rise of the Digital CEO. He only offers it once per year. It's free, you get into it, you learn. Obviously, he offers the mastermind after that, of do you want to join the club, basically, for him, and he offers so many resources. He and I have more kindred spirits for sure, because he offers so much to people for free, and it's all valuable. It's not like, it's free. It is, I ate up, I eat up everything that he puts out, because he is just, I mean, then also, he's just, not that I know him or anything like that, lots of trainings and everything, but it's just one of those things that you just, I recognize me and him a lot.
AJ: I love, I love Rise of the Digital CEO. It comes, I think he does it in, it should be coming up soon, it's probably April.
Samantha: I was thinking about it, and I'm like, I gotta start advertising for that for people that start their own business, because it helps me. That was a good mindset shift for me. It wasn't all of my mindset shift, but it certainly helped with my mindset shift quite a bit.
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CONNECTING WITH SAMANTHA
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AJ: Yeah, absolutely. And the last and most important question, if people want to find out more about you and your business, where's the best place for them to find you?
Samantha: Oh my gosh, this is so easy, because everything is linked to it. It's my website, SamanthaElizabeth.com. It's my name, so SamanthaElizabeth.com. That's where you're going to find my resources for my coaching, for my consulting side of the business, my contact information of how to get a hold of me, all my socials, too, so if you just want to be a looky-loo and go out there to my socials and see what I have out there, please do! I would love for you to do that.
And hey, don't be one of those people, though, that looks at content and goes, you know? Be, reach out to me, let's have a conversation, because I genuinely want to get to know people, and even if you decide not to work with me in the end, that's okay. We've made a connection. We figured out some way to help each other, and I think that's absolutely wonderful. So, SamanthaElizabeth.com.
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CLOSING
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AJ: Wonderful. Well, Samantha Elizabeth, thank you so much for being a guest on the Thriving Through podcast. And for those of you listening or watching, until next time, keep thriving through.