Season 2
Episodes
Episode 117: Stop Selling to Everyone: The #1 Mistake Consultants Make That Is Killing Their Sales and Growth
"If you try to sell to everybody, you're selling to nobody." β Diego Mangabeira
In this episode, AJ Riedel talks with Diego Mangabeira, a 14-year self-employed sales consultant with IBM and 3M on his resume, about the...
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Episode 116: You Can't Scale What You Can't Sustain: Building a Consulting Practice That Doesn't Burn You Out or Dry Up
You've got clients. You're delivering great work. So why does your pipeline still feel like a ticking clock?
About This Episode
In this episode, AJ Riedel talks with Alison Keutgen, fractional CMO and founder of...
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Episode 115: The Self-Talk That's Costing You Clients β How to Manage the Mental Game of Independent Consulting
The biggest thing standing between you and a full consulting pipeline might not be your marketing β it might be the voice in your head saying "who do you think you are?"
About This Episode
In this episode, AJ Riedel...
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Episode 114: LinkedIn Prospecting Mastery: From Empty Pipeline to Systematic Lead Generation
Why You Should Listen to This Episode
If your consulting practice is stuck with an empty pipeline and you're relying on hope or sporadic referrals, this episode is a game-changer. Michele Cook built a two-sided B2B...
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Episode 113: Stop Writing Content That Disappears: How to Turn Articles Into Your Best Business Development Tool
Why You Should Listen
Most self-employed consultants spend hours writing contentβblog posts, articles, LinkedIn updatesβonly to watch it disappear into the digital void. They post once on LinkedIn and assume the work...
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Episode 110: From Trading Hours to Building Assets: How Crystal Harrison Scaled Beyond Her Bookkeeping Business
From Trading Hours to Building Assets: How Crystal Harrison Scaled Beyond Her Bookkeeping Business
Most self-employed consultants ignore their bookkeeping until April 1st hits, then panic. Crystal Harrison built...
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Episode 112: How Ancient Sanskrit Principles Can Transform Customer Experience and Business Growth
What if treating every client like a deity β at every single touchpoint β was actually the clearest path to consistent revenue? This episode will show you exactly how that works in practice.
In this episode, AJ Riedel...
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Episode 111: The Consultant's Dilemma: Why Being Good at Everything Makes It Harder to Get Clients and Grow a Sustainable Consulting Business
βWhen it came down to my messaging β what I want to offer, what I want to say I offer, what my add-ons are β it started getting really, really broad. And it was a little bit over here, and it was a little bit over...
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Episode 109: The 15% Rule: How to Stop Educating Strangers and Start Attracting Clients Who Are Ready to Buy Now
If you've been showing up consistently online β posting, emailing, creating content β and still struggling to attract clients who are ready to buy, this episode is going to stop you in your tracks.
AJ sits down with...
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Episode 108: Summits as a Lead Generation Machine for Self-Employed Consultants
In this episode, host AJ Riedel talks to Bill Boone, Owner of B Squared Marketing LLC and Chief Curator of Best Online Businesses. Bill is a subject matter expert on designing and running virtual summitsβa powerful...
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Episode 107: The Network vs. Pipeline Trap: Why Relationships Alone Won't Fill Your Calendar
If you have a big network but an empty pipeline, this episode will tell you why β and what to do about it.
In this episode, host AJ Riedel talks to Jonathan Spector, Founder of Converge Strategic Partners. Jonathan...
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Episode 106: Show Up Like a Pro: The Business Development Mindset That Built a 7-Figure Consulting Practice From Scratch
If your pipeline is inconsistent, this episode will make you uncomfortable in the best possible way β because Frank Clark has been in the market 6 days a week for 13 years, and he will tell you exactly what that looks...
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